'Tres Puntos' for a Serious Hispanic Marketing Plan
Today, Latin-Pak unveiled its newest marketing innovation which provides companies the ability to utilize the frequency of advertising and multiple means of direct marketing techniques


    /Missouri News Articles/ - ST. LOUIS, MO, July 11, 2008 - Today, Latin-Pak unveiled its newest marketing innovation with 'Tres Puntos de Contacto' or 'Three Points of Contact', which provides companies the ability to utilize the frequency of advertising and multiple means of direct marketing techniques in their Hispanic and Ethnic marketing campaigns with one comprehensive and discounted buy.

Through 'Tres Puntos de Contacto', clients choose any three of Latin-Pak's six Direct Marketing programs to run to the same group (or area) within a three month period. The programs can be mixed and matched or one program repeated. Run times of the programs may be simultaneous, consecutive or spaced as needed within the three-month window per campaign design. The first point of contact is regular rate, the second is 10% off the regular rate and the third is 15% off the regular rate. This allows continuity and three touch points for the advertiser to make an impact.

Vince Andaloro, President/Founder of Latin-Pak says, " There are three pertinent reasons Latin-Pak has chosen the direction of 'Tres Puntos de Contacto'. First, is our confirmed belief that three points of contact in high frequency are essential to effectively drive any advertising message into the Hispanic or ethnic household. Second, just as consumers across America are feeling the impact of the current economy so too are our clients. By offering 'Tres Puntos de Contacto' we offer Latin-Pak advertisers a reasonable discounted opportunity to effectively reach out to Hispanic consumers. Finally, we are confident that the synergy created by 'Tres Puntos de Contacto' will make it an essential and ongoing part of any serious Hispanic Marketing Plan."

For information on Latin-Pak Hispanic and ethnic Marketing services please call 800-625-4283, contact your Latin-Pak Representative or email us via Vince@latinpak.com.

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Press Release Contact Information:

Karen Kopff
Latin-Pak
Production Coordinator
141 Chesterfield Business Parkway
Chesterfield, MO
United States 63005
Voice: 636-536-5344
Fax: 636-536-9456
Website: Visit Our Website