Uniting Traditional & Virtual Marketing
Latin-Pak announces the ability to marry direct postal marketing with email marketing creating a consistent message through different mediums to the same household.


    ST. LOUIS, MO, November 20, 2008 /Missouri News Articles/ -- Latin-Pak announces the ability to marry direct postal marketing with email marketing creating a consistent message through different mediums to the same household. Since 1996, Latin-Pak has compiled and refined a postal database of 11 million Hispanic households throughout the United States. Recently, it has completed its efforts to provide opt-in emails to 85% of those same Hispanic households. Thus, allowing clients the ability to relay their message across traditional and virtual marketing means to the same household.

According to Vince Andaloro, President and CEO of Latin-Pak, " We have spent a great deal of energy adding emails to our database as we see email as a key element of any overall direct interactive marketing strategy in today's market. The end result is an affordable, complimentary and comprehensive marketing tool which enables our clients to reach targeted Hispanic households via direct mail with email reinforcement."

The uniting of both traditional and virtual marketing efforts in any marketing campaign serves not only to increase branding, but also to have the message seen in the same household in a preferred medium be that a direct mail piece in hand or an email on the computer. The benefits of this are numerous: expanding marketing means, deepening marketing dimensions and reinforcing a message affordably to the same targeted household and increasing the chance of eliciting positive response.

Further Related Resources:


Press Release Contact Information:

Karen Kopff
Latin-Pak
Production Coordinator
141 Chesterfield Business Parkway
Chesterfield, MO
United States 63005
Voice: 636-536-5344
Fax: 636-536-9456
Website: Visit Our Website