Latin-Pak Merges Digital and Traditional Direct Marketing
Latin-Pak can now successfully combine its Traditional and Digital Direct Marketing programs to create synergistic marketing campaigns for clients.


ST. LOUIS, MO, June 04, 2010 /24-7PressRelease/ -- Latin-Pak announced today, complete integration capabilities of all its' Digital and Traditional Direct Marketing programs. For the past 15 years, Latin-Pak has offered Traditional Direct Marketing programs, which include Direct Mail, Direct to Door and Free Standing Insert programs. For the past 8 years, Latin-Pak has offered Digital Direct Marketing programs including Email, Mobile and Contextual programs. With the evolution of Digital Marketing, Latin-Pak has made continuous efforts to amalgamate the complementary characteristics of both Traditional and Digital Direct Marketing programs. Latin-Pak can now successfully combine its' Traditional and Digital Direct Marketing programs to create synergistic marketing campaigns for clients.

According to Vince Andaloro, President/CEO, Latin-Pak, "At Latin-Pak we do not envision digital marketing ever totally supplanting traditional direct marketing. Our vision, which has been realized; is the successful merging of traditional and digital direct marketing, resulting in more comprehensive campaigns that naturally result in a higher return for our clients."

Andaloro excitedly continues, "The amount of information and characteristics we can draw on from traditional and digital marketing programs in order to bring our clients' message into the home of the targeted consumer is astounding! At Latin-Pak, we now have the aptitude to deliver a door hanger, direct mail piece, free standing insert, email message and text message to the same targeted household all within the same day! Not an ideal marketing strategy, yet it highlights the unique capability we have to overlay information of all our programs and to orchestrate the delivery of each marketing piece - all at Latin-Pak. Our clients are amazed with the performance of our combined programs."

The combinations and possibilities of Digital and Traditional Direct Marketing are copious, Latin-Pak has the key to merging the ideal components of both methods to increase return on investment for clients.

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Press Release Contact Information:

Karen Kopff
Latin-Pak
Production Coordinator
141 Chesterfield Business Parkway
Chesterfield, MO
United States 63005
Voice: 636-536-5344
Fax: 636-536-9456
Website: Visit Our Website